About AdWizz Ltd.
AdWizz is an independent studio focused on advanced browser extensions, combining product, engineering and operations into one integrated practice. Our focus is narrow by design – we aim to be excellent in one domain rather than average in many.
What we are
We sit at the intersection of user protection, monetization and browser technology. Our work is extension-first by design: we think in terms of interaction surfaces, user journeys and long-term retention.
- Specialist in browser extension products and ecosystems.
- Built to ship, operate and refine our own products.
- Structured for deep, ongoing partner relationships.
How we operate
We run as a lean, data-informed organisation. We favour small, well-instrumented releases, clear feedback loops and principled iteration over big-bang launches.
- Clear ownership for products and the shared engine.
- Regular review of quality, policy and partner metrics.
- Transparent communication with partners when we change behaviour.
A brief history.
- 2023 – AdWizz Ltd founded with a core focus on browser extensions and ad tech.
- 2024 – Initial search and media-focused extension experiences launched and iterated.
- 2025 – Shared engine for remote configuration and AI-assisted protection stabilised and extended.
- Next – Expanding the extension portfolio and deepening partner integrations across verticals and regions.
How we make decisions.
Extension-first mindset
We start from the realities of browser extension platforms – their strengths, limitations, and policies – rather than trying to force-fit generic product thinking into this domain.
Long-term trust
We optimise for long-term, high-quality usage and relationships rather than chasing short-lived gains that could undermine user or partner trust.